Mehmet Akif Ersoy Üniversitesi Uygulamalı Bilimler Dergisi

Öz

In
today's living conditions, improvement smart mobile phones with the support of
the IT sector has become necessary good for the benefits it provides. With the
support of computer technology, smart mobile phones have become a mobile
computer, because of this conversion, people use internet instead of personal
computers through smartphones. In addition to this transformation, while
increasing competition among companies has increased the production of higher
quality mobile phones, the price of mobile phones has also increased and some smart
phones have become luxury goods. It also causes a serious increase in imports
for countries that cannot produce their own mobile phones. In 2018, nearly 2
billion dollars of smart mobile phones were imported in Turkey.

In
this study, the demand for the Iphone 7 smart mobile phone was tried to be
examined with the help of a questionnaire made to 258 people by random sampling
method in İstanbul region. In the study, a multivariable regression model was
established, people demand for Iphone 7 smart mobile phone when the the age
range of the persons and the level of education of their father was effective,
The increase in Iphone prices, an increase in the belief that some products
branded on the internet are cheap, and the increase in the tendency to use a branded
mobile phone with the intention of using it for a longer period even if the
price is a little high, has increased the demand for Iphone 7 brand mobile
phone.